Million Won Pixel

One million won. One shared canvas. A small internet experiment with room for a lot of impulsive ideas.

A participatory pixel wall created through ADHD Club, exploring whether scarcity, discovery, play, and community can make digital advertising worth looking at again.

Visit the live project

The Million Won Pixel shared advertising canvas filled with colorful pixel-sized logos and messages

The question

Can an ad space become a place people choose to explore?

Most online advertising interrupts attention. Million Won Pixel reverses that relationship: the advertising canvas is the attraction, and every placement becomes part of a collective visual artifact.

What we built

A live, shared pixel billboard.

Participants select space on a fixed canvas and add a logo that links outward. The board makes inventory visible, turns scarcity into part of the story, and lets each contribution sit beside every other one.

Where it is now

Public, usable, and intentionally still a beta.

The live board is open through ADHD Club while its reservation flow, placement value, and visual experience continue to be tested and refined.

What we are learning

Attention needs a reason to stay.

The board becomes more valuable when it feels alive: recognizable contributions, visible participation, and a clear sense that the canvas is changing. The experiment is testing that premise in public.

Next project

ADHD Club